Constantly rethink distribution. Easy and efficient. Brand the package. Innovate. “Cablers have seen their VOD businesses grow considerably over the last several years…Overall, VOD has grown to 350 million views a month.”
“Creativity arises out of the tension between spontaneity and limitations, the latter (like the river banks) forcing the spontaneity into the various forms which are essential to the work of art or poem.”—Rollo May
The writer and the editor ("Overheard" at officetally.com)
Mike Schur (Writer, The Office) shares an example of a cutting session with one of the show’s editors, Dave Rogers.
Mike: You cut that scene? I think we should leave that scene in. Dave: (rolling eyes) Okay Mike: Why did you roll your eyes? Dave: No reason. I mean, I guess you don’t want the show to be funny. Mike: You think we should cut that scene? Dave: Well given the fact that it’s completely unfunny and bores me to death, yeah, I think we should cut it. But no - definitely leave it in. You’re the “writer.”
Dude. What is the right model? “Their concept of being the ultimate destination for TV shows only works if they can get the content — and the media companies will never let the balance of power over their content shift to a third party.”