Great breakdown/case study of Inception’s overall viral success. Although the originality and execution of the film continues to give the movie life after opening weekend, it’s the marketing efforts that get the initial asses in the seats and helps drive the machine.
Bottom line: You get more content if you cough up the $9.99 fee. With the combination of their ad-supported business, Hulu looks to gain more market share. PLUS: Users can stream on-demand content (i.e. full television series) from their computers AND mobile devices.