These days, Beyonce is an anomaly. She doesn’t tweet or FB. She only participates in publicist-approved press, and doesn’t share the intimate details of her life. Yet fans don’t demand this of her. Above all else, talent and a hint of mystery still sells; well, extraordinary talent, combined with great looks and a banging body, keeps audiences flocking to her shows and BUYING her albums. Beyonce and her team reached the holy grail of marketers: an army of advocates, who are more than happy to promote her brand through word of mouth and even more so online.
The film and television viewing experience has changed dramatically. Technology liberated end users from the control of the screen, and it’s clear that the content creators must create a unique, engaging experience for viewers. Above it all, audiences want to feel your passion, they want to know you’re listening.
So think, “why should someone take interest?” What’s your audience’s personal stake in your film’s success?
A Web app tailors language learning to your ability, and turns the experience into a game.
A world memory champion and a neuroscientist have joined forces to create a language-learning website called Memrise, which combines mnemonic tricks with a game to help users learn quickly and efficiently. Its carefully paced learning structure and competitive points system, the app’s developers believe, make their site more effective than other language-learning tools.
Memrise makes learning a game with virtual gardens that users must tend. As they do, they also earn points and thereby fight their way up a community-wide leaderboard.
Mandarin Chinese and English are the only languages that have been rolled out yet, but others including French, Spanish, Italian, German, and Arabic can be used in beta form. The app was recently featured at this year’s Boston Techstars event, which presented startups that were chosen to receive investment.
The premise is that each word or phrase is a seed for users to plant in their gardens. A new word is planted when a user is exposed to it. Once planted, the seed sprouts in a few hours and must be harvested—that is, the user is tested, typically by having to type out words or choose characters, depending on the language. With each success, a plant is moved to a greenhouse, where it will thrive or wilt depending on how well the user tends it by practicing with the word.
Intel “… integrates YouTube, interactivity and social networking into a single seamless experience for the first time.
Inspired by Intel’s earlier film, “The Chase,” “The Escape” breaks through YouTube’s third wall and makes the audience the hero, remotely piloting drones and brawling with assailants to assist the film’s femme fatale in her mission.”
"…the Egyptian filmmaker [Amr Salama] has now used Twitter to gather over 300 gigabytes of documentary video of demonstrations at Tahrir Square and elsewhere as part of a new film about the revolution that may soon be making the rounds at film festivals all over the world.”
Love this. Super resourceful way to engage his audience. He’s saying, “Let’s do this together.” Instant stake in the film’s success.
Laura Ziskin, activist and producer behind the blockbuster Spider-Man series, died of breast cancer at her Santa Monica home on Sunday. She was 61 years-old.
Described by Variety as “a trailblazer among femme film producers and a forceful advocate for health and environmental issues,” Ziskin worked feverishly throughout her seven-year long bout with breast cancer and steered the Spider-Man franchise into box office history. The first three films broke box office records worldwide, and production on a fourth installment wrapped on a fourth installment. During her illness, Ziskin also won the 2005 Visionary Award, a lifetime achievement honor given by the Producers Guild of America.
"The strategy: Create audience interest in “The Future”—without selling “The Future.” Says July: “With marketing, I cringe at things that seem like they’re selling.”
The product: Website thefuturethefuture.com, which July describes as “a normal [film promotion] site, except for the oracle.” Users click on the “oracle,” a colorful animated wheel that random-generates Twitter-sized bits of deeply quirky advice. (Sample: “A pustule, an ache, a scab. If any of these three jolly visitors comes your way, grin. Time to get positive about mortality.”) You can also Tweet or Facebook the predictions, or have them sent to you automatically twice a week.”
"In a nutshell: Selects distributes mostly American and foreign-language art films (i.e. "Bike" and "Uncle Kent"), as well as feature documentaries ("Buck"), whereas IFC is meant to house pics with broader commercial appeal, such as Natalie Portman-starrer "The Other Woman" and Sundance pickup "The Ledge," toplining Patrick Wilson, Liv Tyler and Charlie Hunnam".