Jamie King, founder and COO of Vodo, explains that the company’s aim is to be a P2P Netflix, pairing up online audiences with the directors and writers searching for them. Says King: “If we can put the two together, we solve two core problems: giving audiences who are increasingly criminalized by their sharing activities a legitimate engagement with creators, and giving creators who are not served by the incumbent media system a quick, effective route to [the] audience.”
Heard about this experimental “social” production? Trailer shows a young woman, waking up, locked in a padded room with only a laptop as her connection to the outside world. Users will be able talk to the lead’s character as the film is shot (which begins July 25), and can help her think of ways to escape. The tagline: “Her only way out will be to bring you in.”
"In 30 Minutes or Less, our characters are in a race against time of sorts, racing from place to place in their town, so we took the real-world types of locations they visit and extended them into the digital space with foursquare. The movie experience is integrated in a way that feels natural and organic to how people use foursquare – as users check into real-world locations, they get rewarded with badges that become conversation pieces about the movie.”
-Dwight Caines, President, Worldwide Digital Marketing, Sony Pictures Entertainment
“With Circles (how one groups people), you control privacy in a way that makes clear and obvious sense.
Your “about” section is rich, robust, allows links, photos, QR codes, and more. Marketers rejoice.”—The Google Plus 50 (via mediafuturist)
Digital marketing is mainstream... so is mobile (via BizCommunity.com)
Good article over at BizCommunity.com. I’m fascinated with mobile at the moment, and discovering exciting ways to integrate with my campaign. The Mobile Marketing Association states that the U.S. has a mobile population exceeding 300 million, and a mobile internet user base on the verge of surpassing 100 million. And it’s the second largest market behind…guess who? Japan. Insane potential.
Below are highlights from the article:
There are five times as many mobile phones as landlines. Of the billions of handsets in use, over 96% have at least a basic web browser and over 94% have a color screen.
Mobile Lifestyle Survey found recently, the mobile audience is actually predominantly male, aged between 18 - 45 years (86%). He is digitally savvy, and immersed in popular culture in all its forms - TV, music, film and fashion.
Mobile is different to any other forms of media and you need to understand the context in which your ads will appear in.
Consumers are in a variety of modes when using their mobiles such as waiting (time-wasting /browsing), commuting (seeking entertainment and diversion), communicating (chatting or interacting with social media), or they are looking for something (maps, reference, phone numbers, contact details, etc).
“Chrome took 20.7% of the global market last month, which is up from a mere 2.8% in June 2009. In the same period, Microsoft’s Internet Explorer (IE) has fallen from 59% to 44% globally, whilst Firefox dropped slightly from 30% to 28%.”—
It appears that Specific Media, with the hands-on, strategic assistance of Mr. Timberlake (very apropos), prepares to launch a new version of MySpace, heavily focused on original programming and music. Smart move for the social network. After droves of users migrated to a more dynamic model (*ahem* FB), the entertainment niche is a natural move and Timberlake is the right person to creatively leverage the brand more effectively.