“Let’s not make this pretentious; but in some ways my films are dangerous because I work within limited financial means. There’s not that much money that comes in and less and less every year. You can feel it. Also, there are less possibilities of showing my films. But they’re dangerous in the sense that I have to risk each shot of my film. There’s a French writer, Céline, who I like a lot. He wrote Journey to the End of the Night, a classic novel. He used to frequently say that the writer should “put his skin on the table”; that was his expression. I feel the same way. If you don’t risk yourself and the people with whom you’re working in almost every shot you make, it’s not good, it’s useless, it’s just another film. For me, this danger takes a lot of forms. I’m shooting with video, which - perhaps - some people think is easier and has more freedom, is cheaper. It is cheaper - you can do it yourself - but at the same time, if you want to do something ambitious, it’s difficult for this small-medium machine to accommodate so much ambition. Can it produce a bigger form? A bigger picture? Sometimes, I think, not always. It’s a very limited machine, a limited medium, and you can easily make false moves.”—
#Filmmarketing using design and QR code for the smart phone market. Popular among the 18-34 set, film marketers can tap into this data to tailor brand engagement. More media to add to the integrated campaign mix.
On Thursday Canadian native The Weeknd released his highly anticipated follow-up to his mixtape debut House of Balloons, titled Thursday. Abel Tesfaye alias The Weeknd does not dissapoint once again. Thusday boosts impressive mellow production under his haunting vocals. Grab the mix tape for free here.
You have to live under a rock to avoid the #WTT fandom permeating the social media atmosphere this morning. Jay Z and Kanye West continue to prove that innovation and talent, combined with word-of-mouth (WOM) marketing achieves the type of audience engagement that most artists desire with their fans. People desperately want to contribute to the rapid spread of Hov and Ye info, and from social media to backyard bbqs, folks hyped the release and tour all weekend.