“JuntoBox Films, co-chaired by Oscar-winner Forest Whitaker and indy maker Phillipe Caland, gives aspiring writers and directors a chance to build their ideas on a social platform with one serious incentive: JuntoBox will produce five of those proposed films a year with a total of $2.5 million in funding.”
"Focus World targets titles with good digital potential but whose projected B.O. grosses may not justify the required P&A spend of a large theatrical release."
"Instead, the label has come up with creative ways for high-profile Focus titles to benefit Focus World pics, all within the low-cost digital space. That helps solve the promotional challenges associated with digital releases that can’t benefit from the word of mouth and marketing of a major theatrical campaign."
THEY GET IT.
"Focus helps draw home viewers’ attention by grouping its titles together on the on-demand menus of many cable providers. For its "New Beginners" series, for example, Focus grouped pics including Alma Har’el’s "Bombay Beach" and "Beginners," the latter of which earned a supporting actor Oscar for Christopher Plummer. Focus then cut a VOD promo for the package, strategizing that "Bombay’s" association with "Beginners" could help bring more eyeballs to the lesser-known docu."
TIME is talking social TV as part of their SXSW coverage:
“From DVR to Netflix streaming, technology has the changed the business of the TV industry; now the push towards transmedia has content creators dreaming up new and creative ways of forging relationships with fans.”
Last Chance Kitchen is featured front and centre - Bravo, Bravo!
Also: “During a Saturday presentation in Austin, it was revealed that more than a quarter of the prime-time viewers followed the show to the web, a secondary audience so impressive that now Bravo has announced plans to expand its transmedia campaigns with The Real Housewives of New York City…”
How do we get more projects built into production? Is it easiest with an already-successful series?