I’ve been holding off on jumping into the plethora of online offerings for “The Office” for a while now, but I can avoid it no more. Even if the show is not really funny and makes you feel like a jerk by watching it, NBC has invested a lot of time and energy to build an entire online world for…
“We don’t really consume popular culture anymore, certainly not as a linear narrative. Instead, we co-create it, by deconstructing plot twists in elaborate blog posts, contributing to extensive fan wikis that delve into the motivations of each character, and creating our own parallel narrative in virtual worlds and alternative reality games built around films and TV shows.”—Gaurav Mishra, “The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling” (via transform-television)
“Any “narrative” today, to be commercially viable, will have to be “written” for the full spectrum of storytelling demanded by the evolution of web production and distribution. Stories must be full spectrum narratives, able to fit themselves to tellings as videogames, comics and graphic novels, traditional novels, feature film and television and Internet productions (live action or animated). And all these iterations of a core story will be subject to constant fan comment for revision and extension. This is the brave new world that Dickens would have embraced as liberating rather than destructive of his authorship, the tool of “reader” feedback having now become an instantaneous and continuous global information stream that will propel forward those who learn to navigate it, and drown those who fear a “loss of control” in uncharted waters.”—$techgnotic, DevianArt admin (via transform-television)
I do enjoy a good guilty pleasure series once in a while, and ever since “Desperate Housewives” spiralled out of control years ago and descended into mundane melodrama, I’ve been waiting for a good campy adult primetime soap to come along… and “GCB” fits the bill. The series has a colourful…
This year’s Webby nominations were light on fictional/narrative television/transmedia focused initiatives, but there’s still a few standouts that’s worth taking a look for their multi-platform storytelling and technological approaches.
"The lack of women on the board is more shocking for Facebook than other Web 2.0 companies because more than half of Facebook’s users are women. And women are far more active users of Facebook than men, making them a lucrative demographic for the social networking giant on the verge of a $100-billion initial public stock offering that would not be nearly so big without women’s patronage."
“Opinion is really the lowest form of human knowledge. It requires no accountability, no understanding. The highest form of knowledge… is EMPATHY, for it requires us to suspend our egos and live in another’s world. It requires profound purpose larger than the self kind of understanding.”—Bill Bullard (via sadvader)