Inspired by the way film, music, a painting or photograph portrays a story so moving that we can find our own narrative within. Just a storyteller on a mission to create these connections.
We don’t really consume popular culture anymore, certainly not as a linear narrative. Instead, we co-create it, by deconstructing plot twists in elaborate blog posts, contributing to extensive fan wikis that delve into the motivations of each character, and creating our own parallel narrative in virtual worlds and alternative reality games built around films and TV shows.
--Gaurav Mishra, “The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling” (via transform-television)