Inspired by the way film, music, a painting or photograph portrays a story so moving that we can find our own narrative within. Just a storyteller on a mission to create these connections.
Early adopters are keen to take advantage of everything that technology has to offer. Their key demands are summarized in Latitude’s report as ‘The 4 I’s’: Immersion, Interactivity, Integration and Impact. Essentially, they want to be able to explore a story in greater depth, and have it reach out of the confines of a single medium and play out in ‘the real world’.
--What is the Future of Storytelling? - The Next Web